ABOUT STEVE'S ORIGINALS

Steve's Original is, at its core, about journeys. Our story is the result of years of searching for a healthier way to live; and eat. Our Originals are about the journey that we all take to find a better way to live our lives and fuel our bodies.

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STEVE'S STORY

My story is the result of searching for a healthier way to eat—and live. I love good, clean, real food. Call me a caveman. Call me an original. Call me and tell me what you think about my products, and I’ll send you something extra special in your next order. My name is Steve, and I created Steve’s Original.

My Originals are about the journey that we all take to find a better way to live our lives and fuel our bodies. They're about the changes that I saw when I made this commitment to myself and my dedication to helping others bring about this change. My Originals are pure, quality, paleo offerings that provide a convenient energy source. They are optimum fuel for life’s journey. But the bottom line: they are insanely delicious.

Don’t know paleo? This caveman way of eating includes meat, seafood, vegetables, nuts, seeds and fruit. If you can catch it, kill it or grow it, then I will eat it, seek out the highest-quality, best-tasting ingredients I can find and serve it to the people I care so deeply about.

It All Started with the Paleokit

Paleokits are my flagship Original. A tasty medley of beef jerky, raw macadamias, almonds, pecans and dried fruits, my kits are perfect for people on the go. And man they are good—but not as good as the story of how they came to be.

Steve’s Original is the funding source for my true calling: Steve’s Club. I'm trying to change the lives of local inner-city kids with fitness training and peer mentoring. My not-for-profit club is for kids from Camden, NJ—touted as the most dangerous crime-infested city in the country. Many of these kids were drugging and ganging before they were hanging out with me. They just needed an alternative.

Four years ago, I started my first group of kids on a Crossfit exercise regimen and a paleo diet. Many needed to gain strength, some needed to lose weight but all needed real food they could pack for school. My wife Kristen and I got creative in the kitchen, and Paleokits were born!

Our kits found their way into gym, diaper, computer and carry-on bags of family and friends and the response was overwhelming. Our product was perfect for athletes striving to improve performance, those following Paleo, Zone™, low-carb and gluten-free diets, not to mention those who just love clean food and tasty beef jerky.

Our most recent Original? Paleokrunch. A delicious blend of coconut, pumpkin seeds, sunflower seeds, almonds and honey, Paleokrunch comes in a resalable bag of clusters or a bar. Eat it as cereal or a snack, sprinkle it on applesauce or toss it with fruit. It’s just another big fat win in helping you achieve your nutrition and fitness goals.

I have an awesome team of cavekids committed to helping me deliver these products to your doorstep. They are from the same streets that my Club kids are from. Know that when you purchase our products, you are giving these kids a clean way to make a great living. When you buy a kit or a krunch—you are saving a kid.

The best part? I've only just begun. There are products in the pipe that will you love. Have an idea? A comment? A suggestion? I need to hear your feedback. Friend me on Facebook, send me a tweet, email me or old-school pick up the phone.

So that’s my paleo story, and I’m sticking to it—to the diet, the lifestyle and my mission to helping you on your journey to living your best life. Steve’s Original is at its core about journeys. I believe life’s journey is never a destination, but rather a constant quest to achieve things that once seemed impossible.

Nothing ever is.

Yours in Paleo Health and Fitness,
Steve
Head Caveman

MEET STEVE (WRITTEN BY CHARLIE)

I refuse to be another statistic. Every push up, deadlift and back squat I complete isn't just a victory in the gym, it's a triumph over the circumstances I was born into. The dangerous streets of my hometown offered me few options. Steve Liberati helped me find another way.

Steve was working as an exterminator in my neighborhood four years ago. He saw how tough it was and invited a group of kids to work out in a field. I used to see them when I was walking home. One day he invited me to join them. 

That was the best day of my life. Since then, I have put on 40 pounds of muscle and become certified as a personal trainer. I am also an employee of Steve's Original. But most importantly, I am no longer on the streets. 

Steve grew up in New Jersey, but he only knew the city of Camden through newspapers and television. It wasn't until he worked on our streets did he realize his dream of saving kids. The club quickly went from 10 kids to 20, and he rented a small space in a local community center. He kept buying and collecting equipment for us to workout with, using his own money to fund the club. For many of us, Steve was the first adult we could depend on. 

Steve is like an uncle to us. He makes sure we are doing the right thing, and he gives us opportunities to have a better life. We needed guidance, and he introduced us to CrossFit training. We needed healthy food we could pack for school, and he made us PaleoKits. We need to save more kids from the drug-infested streets of Camden, so he continues to grow Steve's Original to fund the cause. 

Steve runs CrossFit Tribe in the same space he runs our club, and sometimes we get to train with them. It's great for kids like me to hang out with a group of good athletes who are also professionals. We all have a lot to learn from each other, and we are like a family. 

Steve and his wife Kristen are at the head of that family. When they had their first baby, it was like we all had a little nephew. Dominic was born last year, and having him around the club has been awesome. He waddles around when we work out, he houses Paleo food all day long and he makes us laugh everyday. For me, it's been extra important. I'm about to have my first son, and watching Steve with Dom has shown me the kind of father that I need to be. 

If I had to describe Steve in one word it would be: committed. To his family, to the kids that go to his club, and to the food company that allows him to save kids in our community.

He has taken my life in a direction I never thought possible. I used to walk the streets of Camden, and trouble was looking for me. Now I roll around the same streets in our club van, just looking for kids so they don't get in trouble. I have a healthy body and a strong mind. I can be anything I want to be. 

Steve Liberati is my trainer, my mentor and my friend. His club is my home. CrossFit is my workout. Steve's Originals are the fuel for my journey. 

Steve's Club

Behind the power of your support, the circle is growing. Steve’s Club is now a national program and CrossFit affiliates around the country are sharing their space and love with underprivileged and inner city youth. Kids around the country are discovering that a strong body equals a stronger mind and that every choice made today effects potential for tomorrow. Steve's Club kids are doing well in school, running the business that supports their passion and recuiting new members to join the force. Some have gone onto college! They are achieving things that once seemed impossible. When given a fighting chance, nothing ever is.To find out more about Steve’s Club, please visit stevesclub.org.