What Does it Mean to Be “Original?”
Posted on Oct 15 2011 by Liz Wolfe
Three years ago today, we announced the product that would change our lives forever. The "Paleo Kit" was born out of compassion and dedication to Steve's Club, the cause Steve Liberati was - and still is - passionate about: providing athletic training, mentorship, and the tools for living healthy to kids who might not otherwise have the opportunity. The Paleo Kit has evolved over the years, but the mission has stayed the same.
From left: The original Paleo Kit; our product as it evolved; and the current Sampler Pack of Steve's Original products. We've come a long way!
The Paleo Kit is now part of a family of products under "Steve's Original." Steve's Original has grown over the last three years thanks to the support of the amazing folks who love the product and the cause. One without the other would be nothing; but together Steve's Original and Steve's Club have built something that brings joy, challenges, and satisfaction into every single day - all in the spirit of service. That's a rare thing.
Because of Steve's Original and all those who support us, we were able to send several Steve's Club athletes to the youth competition at the Reebok-CrossFit Games. They were able to compete in the presence of the Fittest On Earth and see yet another example of what hard work and perseverance can do. No model of mental toughness is more powerful than that which is exemplified on the battlefield of Sport. The gratitude we feel for that opportunity is overwhelming.
But it's not just about the big trips. It's about the everyday - the kids we train at the flagship Steve's Club outside of Camden, New Jersey.
Steve's Club has been committed to teaching its athletes about healthy living, dedication, and high achievement since day one. That spirit of leadership has taught the Steve's Original family more about ourselves than we could possibly have imagined. Every day brings a new opportunity to express innovation, creativity, and enthusiasm; to dream up new products that will help others fulfill their desire to enjoy life, sports, and healthy food; and to represent the dreams of the youth we train through Steve's Club and Steve's Club National Program.
There's more to our journey than just making Jerky for the burgeoning "Paleo," "Primal," and "Eat-Like-A-Caveman" movements. There's more to it than money and the "bottom line." Our success, and our ability to continue providing training and mentorship to the kids of Steve's Club, depends totally on how fully we embrace the challenge to be Original.
Originality means Leadership. We're proud to have been the first to provide high-quality jerky snacks and Paleo-friendly products; and we're proud to continue leading the way in quality - whether that means producing jerky with the highest protein content, or helping our Steve's Club kids fulfill every ounce of their potential.
Originality means Perseverance. When there's no path to follow, we forge ahead and make our own - no matter how uncharted the terrain.
Originality means Faith. Faith in your cause, faith in your ideas, and faith in your ability to make it happen.
It's all tied together. It's one mission, comprised of many parts. Each part is nourished by the spirit of service, health and originality.
And there are many more great things to come.
Filed Under: Integrity, Jerky/Paleo Knowledge
